What are art directors actually buying these days?
I'm not going to lie, surface design is very competitive!
Get some insider tips and industry secrets to stand out among the crowd and make art that fits companies' needs 💪
"I just completed your course and I have to say that I am very impressed. Not only is this course great for beginners, but this seasoned designer learned quite a few things as well. It was informative and well executed. You’re a great teacher!"
Jennifer Labre
Surface Designer
This course is for you if you are...
An aspiring designer
If you are interested in the surface design market but you're not sure where to start, this course can give you all the knowledge you need to hit the ground running and start selling faster.
A struggling designer
If you've been trying to make it as a surface designer but you're disappointed by your results so far, this course can give you the insider tips to make the kind of art that companies are looking for.
If this is you, no worries! You are not alone.
In fact, I was exactly where you are now just 3 years ago.
Hi! I'm Vanessa.
I've been a professional artist since 2015, working first in mobile games and then in picture books.
So when I decided to switch to surface design in 2021, I thought it was going to be easy-peasy.
Yeah, not so much! 😅
When I started pitching my portfolio, I was rejected hundreds of times.
There was one comment I kept getting from art directors:
"This is pretty, but I can't picture what we could use it for."
Ouch!
Basically, my art wasn't marketable.
And that is the kiss of death in surface design! Your art could be the prettiest, but if it doesn't fit well on products, no company is going to buy it.
Eventually though, I did figure it out!
I've since been able to sell lots of designs to clients like American Greetings, TJ-Maxx, Hobby Lobby, Design Design, RSVP, Lindy Bowman Co and more.
And I've decided to put everything I learned into a course so you can do it too!
Introducing Marketable Art for Surface Design
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How to create cohesive, professional collections STEP-BY-STEP.
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All the best-selling themes and topics to include in your portfolio 😍
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How to anticipate trends to stay in the loop and stay relevant.
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See real examples of what designs I've sold and haven't sold.
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Bonus pricing workshop to prepare you to sell your work!
" I took the course because I'm interested in learning what it takes to be a surface pattern designer and I really learned a lot from you. Your course makes it easy to see how to get started and also gives a lot of information on what to do once you have a collection to sell."
Mary Chase Flynn
Surface Designer
I'm dishing out all my industry secrets!
It's time to get unstuck in your surface design career.
SPECIAL OFFER
Finally learn what really sells!
10 video lessons
+ Bonus: Pricing for Licensing
$97
only $57
10 amazing lessons waiting for you!
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Lesson 1
Format and Presentation
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Let's start with some basics so we can all get on the same page! You'll learn what are the industry standard design types, sizes, formats, presentations and more.
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Lesson 2
Great Collections
What makes a great collection that stands out and sells out? This lesson is a thorough overview of all the best practices - and the no-nos! - to create professional and marketable collections.
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Lesson 3
Collections Demo
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Let's put all your new knowledge together! In this lesson, I demonstrate how I create a collection from scratch, step-by-step.
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Lesson 4
Christmas and holidays
Christmas is one of the most profitable markets in surface design, with countless opportunities for artists!
In this lesson, I'll show you how to come up with Christmas ideas (and never run out!) and how to make the theme your OWN.
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Lesson 5
Seasonal and Sentiments
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A thorough overview of other marketable themes, with tons of ideas and examples! We'll discuss the needs of the market and how to consider the end product when designing.
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Lesson 6
Every Day
Every day themes are great because they are not tied to a specific event or season: they can sell all year long! We'll answer the question: what makes a marketable theme?
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Lesson 7
The Children's Market
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Children's companies have a constant and voracious need for new art... maybe yours! In this lesson, we'll discuss how to design for children and what are some popular themes and angles.
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Lesson 8
Hand-Lettering 101
Often overlooked by illustrators, hand-lettering is a crucial skill that makes you instantly more attractive to art directors! We'll do a complete overview of all the basics to get you started.
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Lesson 9
Trend Forecasting
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Trends come and go, and it can be hard to stay in the loop! In this lesson, I'll teach you how to anticipate trends, when to jump on them, and how to put your own twist on them.
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Lesson 10
Novelty
Do quirky, unique or different themes have their place in your catalogue? In this lesson, we'll go over the uses and benefits of novelty designs and how to come up with something new and unique.
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⭐ Bonus Workshop ⭐
A Pricing Guide to Licensing
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What if a company is interested in your design... Then what? 😨 No worries, I got you!
In this bonus workshop, I'll explain the various pricing structures in surface design, how to figure out what suits you best, and how to price your artwork.
You'll be ready to rock-and-roll!
See what my students are saying about the course!
I’ve taken more expensive classes but yours has put everything I needed into one neat package. You have me excited to research and pitch to companies!
Kristine Humber
This course has been very informative, so specific! Recently, I've gotten stuck with my patterns and now I finally know what I should do next and not to give up just yet.
Karolina Kacprzak
I enjoyed this course and got so much out of it! I have actionable steps to improve existing designs that aren't selling and ideas for brand new collections.
Malissa Melrose
I wanted to express how much I enjoyed taking your course. You are an exceptional teacher and mentor. I would choose you over industry veterans any day because you truly understand the challenges beginners are facing today, and your content is incredibly relevant and practical.
Tahira Sameen
I was not sure if this would be worth it, but it definitely was. I have learned a lot. I need to have a look at my portfolio - not repeating motifs, creating marketable art and not just novelty. I have a lot of work to do.
Thank you again.
Hannecke Da Costa E Silva
A lot of times when you take a smaller "taster" style course, it's a commercial for a larger course. Yours, however, delivered the info promised, plus I wasn't even aware of your other courses until the last module opened up so it wasn't pushed the whole time either. I think you are very sweet and knowledgeable and present the information in a clear and understandable way.
Malissa Melrose
The way you drew your sketches on the layout together was an “ah-ha moment” for me. This planning method makes so much more sense than what I was doing. 😍
Megan Jackson
The surface design industry is something I have been curious about for a long time now. I did a lot of research and even started to create collections. But your course came at the best time! After a few lessons, I already see how I can approach it better. I can use the designs I made and adjust them to look even better. Thanks for a wonderful course!
Agata Plank
Feeling quite inspired after this. I love Christmas but have struggled to find inspiration to draw it. But now I think I have a lot of ideas. I might try gold and green too, your angel collection is so beautiful!
Sarah Heal
❌Stop wasting your time❌
... creating designs that companies don't actually need.
Learn what makes art marketable
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The biggest industries that purchase the most art annually.
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What companies look for when shopping for artwork
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The best way to present your work to impress art directors
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The crucial skills to showcase in your surface design portfolio
It's time to get some insider tips and unlock your true potential.
Surface design is quite a saturated market with lots of designers trying to sell their artwork.
But don't let that discourage you!
While there are lots of competitors, there are also more opportunities than almost anywhere else. There are hundreds of thousands of companies worldwide that need art every day for their various products.
From home decor to stationery, from fabrics to packaging, from gifts to scrapbooking, from clothing and apparel to tech products...
The possibilities are almost endless!
Competition is not impossible to overcome... as long as you can stand out from the crowd and by being better.
And that's easier to do than you might think! How many designers make pretty art that's simply not well-suited to the needs of the market?
Get a leg up on them by learning what companies really need.
Have a question?
I GOT YOU COVERED!
IS THIS COURSE SUITABLE FOR TOTAL BEGINNERS?
Yes!
Even if you have just found out about surface design and have never drawn an illustration for this market at all, the course starts from scratch and will give you a thorough overview of the market and how to best go about it.
WHEN DOES THE COURSE START?
Right now!
You'll get lesson 1 as soon as you sign up, as well as your bonus workshop on pricing.
Then you will get a new lesson every day for 10 days.
HOW LONG WILL I HAVE ACCESS TO THE COURSE?
Pretty much forever!
You have lifetime access to the lessons and materials, including any updates I may make in the future.
You're also free to download the lesson content if you wish!
DO YOU OFFER 1-1 SUPPORT?
YES!
I'm a very hands-on teacher, and you are always welcome to reach out to me either by email or through the help desk to ask me any questions you have.
I'd also be happy to look over your course project and give you constructive critique.
I ALREADY HAVE A SURFACE DESIGN PORTFOLIO, BUT I'M NOT GETTING THE DEALS I WANT.
I'm sorry to hear that, but YES this course can help.
The lessons will teach you about what you need to include to attract art directors and what you're missing. You may be able to keep some of your existing pieces, and you can use the ideas and examples from the course to help you draw new designs to fill in the gaps.
Don't miss out on this opportunity!
Level up your surface design game and start selling your art.
SPECIAL OFFER
Finally learn what really sells!
10 video lessons
+ Bonus: Pricing for Licensing
$97
only $57
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